Customers in today’s society are saturated with information. So saturated, in fact, that they are becoming cynical about being advertised to in the first place. How can you reach these customers? How can you engage them with your product? The following books answer all these questions and more. No need to reinvent the wheel – take it from the experts!
Contagious – Why Things Catch On by Jonah Berger
This New York Times bestseller breaks down years of research, explaining why some ideas are contagious, while others seem to float away. An expert on the concept of ‘virality’, Berger goes into detail in this well-organised book, explaining how different elements of advertising and product design pull consumers back.
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
With over 14,500 reviews, it’s clear this book about the laws of marketing is a popular one. An informative read, by the end of this book you will have a clear understanding of the ‘physics’ of the marketing world.
Influence: Science and Practice by Robert Cialdini
Bringing a slightly different perspective, this text aims to help readers understand how to hold influence. Using slightly technical language, the author breaks down what makes certain people hold more influence than others, and what traits can be developed to gain more influence over people.
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
A New York Times Bestseller, this read will guide you through the authors’ idea of ‘stickiness’. Both an entertaining and important addition to the field, this book takes on the very anatomy of an idea, exploring this to discover how company’s ideas can be made ‘stickier’.
Digital Marketing for Dummies by Russ Henneberry and Ryan Deiss
Like the rest of this franchise, be assured of an easy-to-read, clearly instructive text in this book. Breaking down the very basics of digital marketing, Henneberry & Deiss give simple, workable strategies that you can quickly apply to your business to gain more attention from your audience.
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
In this book you can be guaranteed of another informative and useful read. Analysing the concept of positioning, Ries & Trout go over the importance of knowing and understanding your audience. Encouraging readers to avoid marketing fads, this book will instead lead you to longer term success by asking ‘what is it that my audience wants?’
Hooked: How to Build Habit-Forming Products by Nir Eyal
This popular book states its practicality from the start: it provides a four-step process, dubbed ‘The Hook Model’ that successful companies use to encourage certain customer behaviours. A well-researched text from a true expert in the field, this book gives insights into how to build customers that will last, moving from short-term to long-term clients.
Permission Marketing by Seth Godin
This book explains the trend away from interruption marketing, to permission marketing. Godin details the potential effects of enabling customers to choose whether or not to engage with advertisements, rather than have them forced on them as they so often are, resulting in longer term customers.
The Tipping Point by Malcolm Gladwell
This book goes into detail about the so-called tipping point in marketing: the point when an idea or product takes over the world, but back in the moment where it could go either way. This read breaks down certain traits of those who are successful in the marketing industry.
Crossing the Chasm by Geoffrey Moore
With over 20,000 reviews, it’s easy to see how this book about high-tech marketing strategies is on this list. With a specific focus on the practicalities of internet marketing, providing a clear model on how to set up a brand new product on the internet. Well articulated, with easy to follow ideas, this book will help take you from niche to mainstream customers on the internet marketplace.
How can marketing books help?
Simply put, the amount of information in the world can be overwhelming at the best of times, and even more so if you are aiming to get your product to a larger audience. No need to reinvent the wheel – listen to the experts! A little specialised knowledge goes a long way in successful marketing.