The Best Books on Marketing to Read Right Now

Customers in today’s society are saturated with information. So saturated, in fact, that they are becoming cynical about being advertised to in the first place. How can you reach these customers? How can you engage them with your product? The following books answer all these questions and more. No need to reinvent the wheel – take it from the experts!

Contagious – Why Things Catch On by Jonah Berger

This New York Times bestseller breaks down years of research, explaining why some ideas are contagious, while others seem to float away. An expert on the concept of ‘virality’, Berger goes into detail in this well-organised book, explaining how different elements of advertising and product design pull consumers back.

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

With over 14,500 reviews, it’s clear this book about the laws of marketing is a popular one. An informative read, by the end of this book you will have a clear understanding of the ‘physics’ of the marketing world.

Influence: Science and Practice by Robert Cialdini

Bringing a slightly different perspective, this text aims to help readers understand how to hold influence. Using slightly technical language, the author breaks down what makes certain people hold more influence than others, and what traits can be developed to gain more influence over people.

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

A New York Times Bestseller, this read will guide you through the authors’ idea of ‘stickiness’. Both an entertaining and important addition to the field, this book takes on the very anatomy of an idea, exploring this to discover how company’s ideas can be made ‘stickier’.

Digital Marketing for Dummies by Russ Henneberry and Ryan Deiss

Like the rest of this franchise, be assured of an easy-to-read, clearly instructive text in this book. Breaking down the very basics of digital marketing, Henneberry & Deiss give simple, workable strategies that you can quickly apply to your business to gain more attention from your audience.

Positioning: The Battle for Your Mind by Al Ries and Jack Trout

In this book you can be guaranteed of another informative and useful read. Analysing the concept of positioning, Ries & Trout go over the importance of knowing and understanding your audience. Encouraging readers to avoid marketing fads, this book will instead lead you to longer term success by asking ‘what is it that my audience wants?’

Hooked: How to Build Habit-Forming Products by Nir Eyal

This popular book states its practicality from the start: it provides a four-step process, dubbed ‘The Hook Model’ that successful companies use to encourage certain customer behaviours. A well-researched text from a true expert in the field, this book gives insights into how to build customers that will last, moving from short-term to long-term clients.

Permission Marketing by Seth Godin

This book explains the trend away from interruption marketing, to permission marketing. Godin details the potential effects of enabling customers to choose whether or not to engage with advertisements, rather than have them forced on them as they so often are, resulting in longer term customers.

The Tipping Point by Malcolm Gladwell

This book goes into detail about the so-called tipping point in marketing: the point when an idea or product takes over the world, but back in the moment where it could go either way. This read breaks down certain traits of those who are successful in the marketing industry.

Crossing the Chasm by Geoffrey Moore

With over 20,000 reviews, it’s easy to see how this book about high-tech marketing strategies is on this list. With a specific focus on the practicalities of internet marketing, providing a clear model on how to set up a brand new product on the internet. Well articulated, with easy to follow ideas, this book will help take you from niche to mainstream customers on the internet marketplace.

How can marketing books help?

Simply put, the amount of information in the world can be overwhelming at the best of times, and even more so if you are aiming to get your product to a larger audience. No need to reinvent the wheel – listen to the experts! A little specialised knowledge goes a long way in successful marketing.

Best Python books [2019-2020]

Do you use Python on a regular basis? Feel like you don’t know the best way to use it? The good news is that there are several guides available, written by experts, to get you started. Keep reading to choose a book that will suit your needs, whether you be beginner, intermediate, or expert!

Learning Python – David Ascher and Mark Lutz

If you’re after a book that takes you through the basics and onto advanced work, this is the one for you. With comprehensive guides of Python’s programming language, as well as exercises at the end of every chapter to check your understanding, this book provides a thorough learning experience for every novice, as well as those wanting to brush up.

Python Crash Course – Eric Matthes

This book takes you deep into serious programming, with several projects where you create your own code, leaving you with the ability to program 2D games of escalating difficulty. The activities outlined take some serious work, but if you’re after the ability to develop games or web apps, it will certainly set you on the right track.

Head First Python – Paul Barry

A more expensive option, this visual text book takes on learning from the perspective that it shouldn’t be too hard. With less text, and more diagrams, this tome suits those to whom Python is completely new, as it approaches everything from the beginning in a new user friendly fashion.

Python for Data Analysis – Wes McKinney

As the title suggests, this book is not for the programmers of apps, but rather those looking to use Python for analysing data. This text provides the reader with all the vocabulary needed to use Python in this manner, with a series of case studies that get the reader ready to solve their own data analysis problems.

Fluent Python – Luciano Ramalho

As Python is a straightforward program to start with, this book has chosen to delve into the lesser known aspects of the program that make your content or programming shine. A read for those already familiar with Python, this text goes deep into the program, moving users on from beginner to expert.

Python in a Nutshell – Alex Martelli

This more straightforward read goes over Python’s main strengths, covering this in a variety of real world examples. Broken into modules, this book is not for the complete beginner, but has proven a wonderful resource for regular users to have on their shelf.

Python Essential Reference – David Beasley

This reference book is a must for any regular Python user. A dictionary of sorts, it is a thoroughly well organised, usable guide that doesn’t shy away from going into details. If you’re after something that covers all of Python’s extensive features, then this is the one for you.

Python Pocket Reference – Mark Lutz

For the long-term Python user, this guide will serve you well in day-to-day use of Python. With an index to help you find what you need quickly, as well as some of the latest bug fixes, this is a quick fix reference text that programmers all around the world are using every day.

Introduction to Machine Learning with Python – Andreas Muller and Sarah Guido

If machine-learning applications are what you need to be developing, then look no further. With practicality in mind, the authors of this text take their readers through how to create from the very beginning. Although it is focussed on just one element of Python, it is certainly the perfect read for those who need it.

Dive into Python – Mark Pilgrim

Not for the faint of heart or the beginner, this book goes deep into the language of Python. Providing samples of code with every chapter, these are pulled apart then pieced back together with clear explanations, leaving the reader with a workable vocabulary to apply straightaway. A brilliant book if you’ve started and want to go deeper.

How can a Python book help?

There is nothing worse for a programmer than a faulty piece of code that causes a crash on a program or website. All that hard work disappearing before your eyes. Thankfully, there are those who have gone before, who have specialist knowledge that you need. Reading these books will arm you with that knowledge and set you on the path to success.

Best Business Books Reviewed

Business success relies on various factors. Being an individual entrepreneur or a part of a huge international corporation requires great interpersonal skills, forecasting capabilities, negotiation skills, and more. Business is not only about humans’ psychology, selling or earning. It is about establishing a complex but yet structural approach.

Fail to do it yourself? Best business books will appear to be your handy guide in the world of revenues, conversions, KPI rates, and other crucial business terms.

Good to Great – James C. Collins

The book comes with great value for business owners who want to launch a new project from scratch as well as broaden already existing forces. Collins delivers real-life company’s experience, compares and contrasts different circumstances businessmen are put.  Readers will learn how to find the niche, define the buyer persona, and more. 

Think and Grow Rich – Napoleon Hill

The book made its debut back in 1937. It is still a good pick for over 5,000 pf readers from the global community. The author describes effective ways of getting rich as well as essential tips for establishing a ready-to-use plan to achieve the main goal. 

The 7 Habits of Highly Effective People – Stephen Covey

For many years, the book has been in a list of top referenced works in the business niche. It describes 7 crucial habits that come in handy when achieving business goals. Learn how to become proactive, focus on vital issues, but first things first, synergize and more. 

Start with Why – Simon Sinek

The book helps to determine the business direction and make it clear to the target audience. The idea is to switch between different behaviors and act as an inspirer instead of manipulator. 

How to win friends and influence people – Dale Carnegie

Although the book refers to business, it is also a handy self-improvement guide describing simples ways of how to get on with people and customers well. Proper interaction is the key to success. Read the book to find that key inside. 

Rich Dad Poor Dad – Robert Kiyosaki

The book teaches us to establish the right value to things we purchase. Moreover, it is vital for businessmen who are eager to have the right value for their business assets as well. It encourages self-organization and foreseeing.

The Power of Habit – Charles Duhigg

The book boasts almost 15,000 reviews. The author shows real-life experience of how corporate habits may bring your business to success. All of the ideas are supported by examples of such companies as Starbucks, Target, etc. 

The Intelligent Investor – Benjamin Graham

To start generating revenues, you need to learn how to invest properly. The book teaches business owners how to analyze and establish in-depth research before actually buying assets to ensure stable and safe returns. 

The Art of War – Sun Tzu

Written 25 centuries ago, the book still contains handy info that helps to work out the right tactics and business approaches. It describes real-life Chinese military strategies that may be adopted under modern business conditions. 

Blue Ocean Strategy – Renée Mauborgne

A great info source for growing companies looking for a chance to increase demand as well as create new space for marketing. The idea of a blue ocean strategy is to use low cost combined with differential pursuit. 

How Can Best Business Books Help?

With so many different books, picking the right one might look challenging. Why should you ever believe the writer? Why don’t you rely on your personal knowledge and skills? Well, the best business books will help you to avoid the period of trials and errors and make the most of the already available experience.

As a beginning entrepreneur, I found my back against the wall when launching my first business. It was a small coffee shop with so many challenges to overcome. After reading some of the books you will find below, I generated the necessary strength and confidence to eventually end up with a recognizable chain of venues. Those books appeared to be vital when making my first business steps.